In 2025, Saffron partnered with one x to refresh their brand identity and modernise their digital presence after more than 20 years without a major website update. The objective was to retain the warmth and authenticity the restaurant was known for while introducing a more refined, contemporary brand experience. The project included a logo refresh, website design and development, a full brand shoot and ongoing social media management.
CLIENT: Saffron
Saffron is a family-owned Lebanese and East Mediterranean restaurant that has been part of the Canberra dining scene for more than 20 years. Built on family recipes passed down through generations, Saffron is known for authentic flavours, generous hospitality and food designed to be shared across dining, catering and functions.
The Brief
Deliverables
- Brand identity refresh and logo design
- Website design and development
- Professional brand photography
- Creative direction and shot list development
- Social media management
Outcome
The result was a modern, hospitality-driven brand presence that reflects the warmth, quality and authenticity at the centre of the Saffron experience. Supported by a refreshed visual identity, professional imagery and an entirely rebuilt website, Saffron now has a digital presence that matches the calibre of the restaurant and supports its continued growth across dining, catering and functions.
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