Hendrick Financial engaged one x to redesign and rebuild their website, creating a more polished digital presence that better reflected the professionalism and sophistication of the brand. The objective was to improve both the visual experience and functionality of the site, while introducing refined interactions and movement throughout the user journey. The project also included website training and supporting documentation to give the team confidence managing the platform internally after launch.
CLIENT: Hendrick Financial
Hendrick Financial is a Canberra-based financial planning firm focused on helping clients build confidence and clarity around their financial future. Their approach combines strategic advice with long-term relationships and personalised support.
The Brief
Deliverables
- Website redesign and development
- Custom micro animations and interactions
- Website content implementation
- CMS training and support documentation
Outcome
Launched in May 2026, the new website delivers a more refined and engaging digital experience that aligns closely with the Hendrick Financial brand. Subtle micro animations, including the transitioning logo and interactive design elements, add movement and polish without compromising usability. Supported by CMS training and documentation, the Hendrick team was equipped to confidently manage and update the website internally following launch. The project was met with strong client feedback, recognising both the quality of the outcome and the collaborative process throughout.
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