In 2025, Master Builders engaged one x to help define the positioning and visual identity of the Fidelity Fund as a standalone brand. Previously represented by a single page within the MBA ACT website, the objective was to establish a professional, trustworthy and recognisable presence that still felt connected to the wider Master Builders brand. The project included brand positioning, logo and identity development, supporting collateral and a complete website design and build.
CLIENT: Master Builders Fidelity Fund
The Master Builders Fidelity Fund protects homeowners throughout the building process, backed by the strength, expertise and integrity of the Master Builders network. Established to provide confidence and protection, the Fund plays an important role in supporting both homeowners and the building industry.
The Brief
Deliverables
- Positioning statement and tagline development
- Brand identity and logo design
- Brand guidelines
- Stationery design
- Website design and development
Outcome
The result was a refined, future-focused brand that balances structure, protection and approachability. The logo system, built around interlocking house forms, creates a strong visual connection to security, partnership and shelter while remaining aligned with the existing Master Builders brand suite. Supported by a professional digital presence and cohesive brand collateral, the Fidelity Fund now has a clear and credible identity that reflects its role within the industry and builds confidence with homeowners.
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